A journey of a thousand miles started with one single step & a single decision to start from where you’re to make the impossible a possibility. Rarely do we have the courage to envision our goals for a long period of time without giving up which is the reason why many people fail when it comes to online marketing. It takes more persistence & sacrifice in terms of the money you invest into building that online brand and a good reputation as well before you can start to talk about money.
The mistake many does is that they start to chase any shiny object(offer) right away forgetting to implement that same principles from a tradition business(shop) to their online world. It becomes a critical thing to forget when people jump straight into conclusion thus making money which is similar to skipping mastication and thinking about a quick fast and easy digestion which should sound like a bunch of BS.
We’ve all found ourselves in the new world where similar contents are everywhere and little things that triggers people to make a purchase doesn’t excites them anymore. This makes more sense to become different or stick out from the average content creators by adding a visual presentation of yourself in a video content(YouTube) to earn trust so that you can easily sell to them later.
Long Term Content Creation Builds A Reliable Brand For More Sales
I happen to be the type of person who loves to check how many videos/article contents a person have in over a period of time before considering them anywhere credible before i trust an offer they’re promoting to me(either as free download or sells offer). This not only allows me to evaluate their online brand and a good reputation but to also know how serious the person is either they mean business or not.
There’s something we call in business longevity which means that in over a time period you’re going to face both the highs & the lows in your business but one that believes it’s normal to stick with his or her goals shall eventually overcome that odds and win Big. Aiming for longevity is one time to talk about as you should be creating/writing contents you’re more inspired to stick to without getting enough or tired about (it’s called a niche). I personally love to talk about Financial literacy & how we can get smarter than the average joe and i do this with more passion(check out my YouTube channel & subscribe) with Home Grown Incomes as my brands name.
The point you want to reach is to create more diverse contents on a particular niche(topic), acquire a brands domain & a domain email -builder all then start to link you business to it, very simple.
Providing Value Only Contents Is A True Good Reputation
Most people builds a brand perfectly maybe they’re so good to the point of having a couple thousand subscribers to their email list which is great and finally passes the tests of longevity because he/she is now having a tribe of audience to make good connections with. Good connection in a sense of providing more value only contents than selling more often to them building a good online brand and a good reputation but most people turns to reign everything.
The relationship you can have with your audience is the best thing to do mostly when you need them to buy from your offers in future. Only poking them in their emails with no value added contents but sells offers alone make them stop opening your emails in future because they know what to expect in the future. This gradually reigns your sending reputation by tagging your business as a spam in the email providers of your audience, ideally you should offer value/educational contents 80% of the time & sell to your audience 20% of the time when necessary.
Hopefully, this little information can make a greater impact in your business whenever you’re ready to start or make change in your communication with your ideal customer for a massive out come !